Tuesday, February 3, 2015

ALA Council/EB/Membership & Information Meeting


The Membership meeting provided some interesting bits of information regarding our association.  I enjoy these meetings because they help people to understand how ALA works, how it all effects them, and how the things that ALA does sets the stage for national and local legislation which affects libraries as well as professional development opportunities.  If you want to see any of the reports, they are available to ALA Members with an ALA Connect account at:  http://connect.ala.org/council.  I also have them downloaded and can send them to you if you would like to see any.

One particularly exciting piece of information was the news that ALA was in the black at the end of the Fiscal Year (Sept 1, 2013-Aug 15, 2014), primarily due to good market conditions and responses to investments.  ALA has been struggling a bit due to declining membership, recession-based market loss, and we are seeking alternate streams of revenues.

ALA Executive Director  Keith Michael Fiels asked to make everyone aware of an upcoming bill affecting School Library & Media programs which will be coming through Congress fairly quickly.  For more information on the bill, see: http://www.ed.gov/esea

Another interesting issue that was discussed at the membership meeting was the proposal to allow programs at ALA MW meetings and make it more like ALA Annual meetings.  BARC (Budget Analysis Review Committee) took a look at the fiscal impact of the proposal on the association, consulted with the Conference Planning Committee, and found they were unable to support the proposal and recommended to the EB that MW maintain its current footprint because:

  • Cost of meeting space & audiovisual support are significant 
  • Costs associated with program development by members, committees, divisions, round tables, and staff were seen as very considerable in both staff and volunteer time 
  • Would have an increase in size, etc. so would have to renegotiate hotel contracts, convention center contracts, etc. to accommodate 
  • Conference committee has other models to propose that will be coming forward soon.
One last resource I learned about at the meeting as the ALA Financial Learning Series -- a series of free webinars to help individuals and libraries with their own fiscal responsibility as well as understanding how ALA's fiscal processes work.  Check them out at:  http://www.ala.org/aboutala/governance/financialdata/treasurerspage

Next up... Presidential Candidates Forum!

Monday, February 2, 2015

Ben Bizzle - Start a Revolution: Stop Acting Like a Library

Start a Revolution:  Stop Acting Like a Library
"Leaders work with people, Managers work with processes"



Ben Bizzle, of Jonesboro Library, has done some really FANTASTIC marketing in his community.  I think that RC already employs a lot of his staff/motivation tactics, but take a look at my notes and see if anything resonates or inspires you to post a gigantic spoiler alert on a billboard.




  • Create a culture of creativity, where people can fail with confidence
  • The beginning of their marketing, the Videos:  Youtube.com/publiclibrary1
  • Created a creative Team – none were librarians -- included all levels of staff interested and eventually led to a dedicated FT Graphic Designer position
  • Amazingness happened naturally due to a culture of creativity
  • Get outside the library – posters for events around town, everyone you could think of
  • Not every idea is a good idea, but that doesn't mean you shouldn't try
  • Better to cross the line than fall short – easier to ask forgiveness than permission
  • Social Media, Memes, silly, funny stuff, see what works for you and your community
  • Images available to share in Dropbox: ben@benbizzle.com
  • Responsive Web Design – helps make functionality easier
    • Includes app experience overlay
    • People decide what kind of institution we are based upon their web experience if they never step in our doors -- we want a good first impression
  • People are always looking for ways to do things better
  • Sell the sizzle, not the steak.  But make sure the steak is great and quality once they get to it.  AKA, do whatever you can to get people in the seats and then deliver a high-level, quality program
  • Quality promotion – Summer Guide 2014 (instead of summer READING programs, etc. -- make it seem more like entertainment and less like school or an "educational" program)
  • Facebook Ads – boosting posts; build value – the more people that use the service, the more value it has, the more it's worth the money
  • Inspiration – Drink coasters in bars – Add a word, ruin a book – to inspire curiosity -- look for marketing opportunities EVERYWHERE
Carmen's notes:
I totally agree with Lessa, he was an engaging speaker with great marketing ideas!
A few things that stood out for me:
  • the marketing team meets WEEKLY
  • they have annual campaigns: ie. “Words,” their 2013 campaign relies upon typography to promote the library “in a way that’s more art than advertisement”.
  • Funny seems to work with most audiences.
Here's a link to a previous presentation, this is similar in its content to what he presented at ALA MW. Ben Bizzle's Presentation
 
 
 
 
 
 
 
 




Day of Diversity Panel 3: Moving Into Action

This blog is in reference to the Day of Diversity symposium.  For background, click here.

Moving Into Action
The final session was more of a wrap-up/sharing of the points from today, so excuse the brevity, but it wasn't nearly as packed with gems as the first two... That and I was so emotionally exhausted from all the excitement of the day!

Linking books helps publishers set up expectations beyond obvious connections – helps them sell it
“Those people don’t read” – You’re just not buying what they want to read.  What they can relate to.

Where are the resources and where can we put them – advertise, advertise, advertise.
If you want to know what the kids are reading at home, ask the parents to be involved

Create a **Mayor’s Reading List** or some other important person in the community and make sure its diverse, includes new authors -- a good mix of everything


Day of Diversity Panel 2: Literacy Programming

This blog is in reference to the Day of Diversity symposium.  For background, click here.

Literacy Programming:  Forming Partnerships and Sharing Resources (Panel)

Pat Mora, Author, Founder of Dia de los libros

  • Link:  Dia de los libros
  • Pat Mora shared her thoughts on the need for a diverse publishing system -- a system that librarians understand the inner workings of and can use to their advantage.  Her model for this diverse system is:
  • Publishers > Editors>Marketing & Publicity Directors > Book Reviewers > Award Committees > Distributors > Our Partners:  Families/Librarians/Teachers
  • The relationships between publishers and us and everyone inbetween is all a power relationship.  How can we get some power back for the sake of our kids?  How can we share the power?  We can start answering these questions once we realize that Children's Publishing (and publishing in general) is a business.  These people aren't being altruistic and although they may have the best of intentions, they are still worrying about the bottom line and depending on where you are on the power spectrum, you may not always have final say, even if you do have those good intentions.
  • Mora said that our partners are ALL families – not just those that come in or those that speak English.  We need to reach out
  • In reality, all books are multicultural books, but the way our history is told tells a different story -- one of marginalization and power.  And we need to address these issues for children and adults.
  • Mora ended with "If we don’t have a nation of readers, we cannot have democracy"

Maureen Costello, Teaching Tolerance First

  • Make no assumptions that educators know how to match books with children (or even know that they should)
  • Majority of educators are over 50, white, female, teaching for 15+ years -- Why is this important? – many people choose books based on what THEY like, rather than what the kids will like.  Or, when educators are concerned, they don’t change their curriculum for years and years.
  • Another issue:  Teachers using Core Curriculum Appendix B as a reading list, rather than examples

Deborah B. Ford, Junior Library Guild’s Director of Library Outreach
Practical Tips
·      Make a list and check it twice
·      Step outside yourself
·      Consider all aspects
·      Remember your audience
Are the people you’re inviting in to speak, etc. diverse too?

JLG We Need Diversity Pinterest Board (http://www.pinterest.com/juniorlibraryg/we-need-diversity/)
ALA OFD

Marketing Diversity -- She discussed trainings/webinars offered by JLG on various issues (not just for Children's Librarians, but can be applied to all levels of librarianship), that I would like to do more research on (-- maybe ideas for Staff Development Day?)

Irania Macias Patterson

  • Need intercultural exchange/communication – should be for everyone to share, not just one sided.  That's how exoticism and people feeling like "white" is not a culture occurs
  • Are you a facilitator, marketer, liaison?  Who is doing what?  Make sure everyone involved in putting books in kids hands and providing programming have a designated role
  • Clearly define your partnerships and decide who is doing what so that your organization doesn't end up doing everything. -- Make sure it’s a 2-way partnership
  • Communication goes beyond words and into action
  • Literacy is about meaningful communication

Amy Koester, Skokie Library
STEAM
Arts and Sciences are avatars of human creativity – mae Jemison
Early and often – its not about aptitude – needs to start in pre-school
Make it culturally relevant – take pictures of food at home – what shape is it?
Local museums, zoos, aquariums, gardens, clubs, local businesses, community organizations, steam professionals/students

Michelle Leo, VP, Director of Education & Library… S&S
Simonandschuster.net -- resource available
No Name Calling Week – GLSEN
Don’t hesitate to send feedback to the publishers


Display/Passive Programming Idea:  Match the author with their book to show off authors of color -  that anyone can be a writer and include Kid's favorites like Dork Diaries and Diary of a Wimpy Kid!

Breakout Session
After the panel, I facilitated a breakout session of about 6 people which included the Author Sharon Draper (Out of My Mind) !!!

We discussed the role of the librarian in creating partnerships and programming to help our patrons build citizenship, compassion, and empathy (a 21st century skill).  We also focused on ways librarians can feel more empowered in caring for the needs of their community and empowered to seek out those resources that will help.  Our last topic of conversation included training for all librarians.  Some thoughts from my group included:

  • Getting to the humanity of ALL people, not just the privileged and the ones in our doors
  • READ the books.  Be familiar with the books so you're making the right connections
  • Don't rely just on "Lazy" lists
  • Know that reviews don't encompass everything that's out there.  For instance, Publishers Weekly requires payment for books to be reviewed.  Small publishers (like Cinco Punto Press) have a hard time getting stuff in
  • Connect with your local and national authors.  Many of them will speak for free or just ask that you pay for travel (Like Sharon Draper!!)
  • Take note of which perspective you are sharing in another language -- are you only buying translated classics (aka sharing the same majority perspective in a minority language?) or are you also buying materials that reflect the person's experience in their dominant language?
  • Kids look for similarities, not differences and they will find the similarities.
  • Tap into the world of parents through the PTA, School Board, etc.
  • Learn how the publishing process works
  • Spanish/Language 101 of your community
  • Outreach when possible to places like food pantries, community gardens, etc.
  • Work with the school district
  • See everything as an evolving
  • Learn how to talk to power -- we need to start this in library school -- that way we know we have more power than we think we do as librarians -- stereotypes no more!
  • Have your elevator speech READY!
  • Initiate a partnership with anyone and everyone
  • You are a marketer too
  • Let's make some Librarians posters (like READ posters, but for becoming a librarian -- this is more of an ALA/National Level things, but might be cool too on a local level)
  • Change the conversation to what you need it to say
  • Don't underestimate yourself and what you can do
  • Help coordinate the community of authors.

Be jealous, Allen! :)

Don't worry, I didn't get one either... I'm jealous too!

Sunday, February 1, 2015

Oh the SWAG the SWAG!

This is for those of you who haven't been to a conference yet.

Be warned that as you walk the exhibit floor, vendors, publishers, EVERYONE is trying to hand you stuff (aka SWAG) to take home.

Some of it is great, some...not so much.
free Advanced Reader's Copies (ARC's) of books, posters, buttons, flyers, candy, wine, beer, stuffed animals, etc.  And often there are book signings as well. If you're not careful, you'll need an extra suitcase to bring it home.

Sometimes it's hard to say NO.

A very small sampling...
I'll be happy to share.

I have a stack of ARC's at my desk and a few more at home (that we're currently reading) that your welcome to.



 





ALA Emerging Leaders 2015 Cohort


This was the first and only time our group of 50 would come together at Midwinter.
The next time will be at Annual in June.

What's the Emerging Leaders program all about?

It began in 2007 and it's objective is to enable those of us who are new to the profession to gain an inside look into the very complex and confusing structure of ALA, to participate in a problem-solving work group, and to network network network.

As an Emerging Leader, we'll have an edge should we decide to serve within the organization of ALA in a leadership capacity.  Initially this would likely translate into serving on an ALA committee at some capacity.   

The majority of our day was spent getting to know our fellow EL's, with time in the afternoon to work on our group projects (think MLIS days).  We ended with a Leadership Self-Assessment to identify our strengths as managerial leaders and of course areas of weakness upon which to improve. 
It seems my strengths lie in the areas of Empathy and Motivation.  Feel free to remind me of this come SRP :)






Our cohort spans everything from Library Assistants to Directors, a GREAT group of people!
My project group includes Erwin with the National Archives in D.C. (He gets to collect and archive Michelle's designer dresses and gifts given to the Obama family!) Melissa(NY), Amanda(NY), Kim (MN) who are each involved with school libraries, and me.  

For those of you attending ALA Annual in June, set aside a bit of time to attend the poster session where we'll showcase our project.